KYVL: Information Skills Tutorial, Unit 4: Intended Audience
Objectivity
Information Skills Tutorial
Unit 4: Evaluation of Sources
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 Introduction 
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 Unit 4 Contents 
Topic: Intended Audience

Overview
Lesson
Examples
Quiz



Overview

Authors usually have a particular audience in mind when they write. Knowing who is being addressed is essential in evaluating a source.
Lesson

Investigating a source’s intended audience can help you determine the objectivity of the source. If the intended audience is made up of people with a particular political view, or people in a certain age group or profession, the material may be slanted in the direction of that audience’s interests. This will affect what the author decides to omit or emphasize, as well as the language he uses. If the sources you select are all aimed at a particular audience — teachers, executives, activists — you should try to balance them with other sources.
Examples

Here are two magazines that might publish articles on our sample topic, gun control. Each one is aimed at a particular audience.


Quiz

If a writer is arging in favor of gun control, then the LEAST receptive audience would probably be:
A. city dwellers
B. NRA members
C. pacifists

Unit 4: 5 of 13


Last Updated: 05/25/2000
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